Thinking from a consumer’s point of view. If I wanted to buy something, I wouldn’t go to Facebook to find ads for my purchase. I would use a search engine instead. There’s absolutely no reason for me to even touch those ads. However, on rare occasions, an ad would catch my eye and I would click on the ad to see what is it about, but I would never buy something through Facebook ads just because that’s me. On the other hand, I normally would ignore most ads whether it is on Facebook or not, but I do enjoy analyzing some them and figuring out it’s target audience.