Dougy Mak’s Blog

There’s a big potential in the Facebook advertising platform, but there’s still a long way to go. I’ve been playing around with Facebook ads lately and I have concluded that Facebook advertising is very inconsistent. However, it may be the season that’s causing such fluctuations and differences within the results. Regardless, I’ll either continue through the Christmas season or stop until the Christmas season is over. What I did notice though was that Facebook advertising isn’t strong or any good at all for direct sales of products. However, it works better with free services, but not as well for paid services.

Thinking from a consumer’s point of view. If I wanted to buy something, I wouldn’t go to Facebook to find ads for my purchase. I would use a search engine instead. There’s absolutely no reason for me to even touch those ads. However, on rare occasions, an ad would catch my eye and I would click on the ad to see what is it about, but I would never buy something through Facebook ads just because that’s me. On the other hand, I normally would ignore most ads whether it is on Facebook or not, but I do enjoy analyzing some them and figuring out it’s target audience.